The July heat blazes on, heat waves surging like the passion of hard work! In late July 2025, Zhejiang Xinke Medical Technology Co., Ltd. kicked off its Mid-Year Sales Summary Conference at its Jinhua headquarters. Elite members of the three sales fronts — domestic sales, business development and international trade — came together in full force, marching in high spirits into this cohesive mid-game battle. At the meeting, the team reviewed and summarized the journey of the first half of the year, extracting lessons from data and real cases, while anchoring clear goals for the offensive in the second half. From review and reflection to target-setting, from strategy discussions to the passing on of confidence, every ounce of focus was building momentum toward the goals for the whole year.
1. Stay Confident and Seize the Big Picture
Even in the industry "winter," Xinke Medical still achieved growth against the trend:
The global map of foreign trade expanded once again: foreign trade results surged 48% in the first half of the year. Backed by solid product strength and a global footprint, Xinke Medical now serves customers in more than 100 countries worldwide, tracing a fine growth curve on the international market.
The business front delivered one good piece of news after another, with professional strength proving the key to breaking through: business volume strongly hit 88% of the annual target, and the highly responsive after-sales service team, through customized services, precisely cleared the bottlenecks in cooperation, becoming the core driver that opened up the market.
The domestic sales team rose to the challenge and proactively found a way out under the pressure of centralized procurement: it still achieved an impressive year-on-year growth of 28% in business volume. While steadying its position to capture the existing market, it has been advancing OEM cooperation and end-market deployment step by step, cementing the foundation for growth amid challenges.
At the meeting, Ms. Zhao Cuiyan, Deputy General Manager and Party Branch Secretary, stressed: "This achievement is the result of the company's efforts on many fronts — the synergy of multiple channels, the accurate capture of information, the control of market rhythm, and the timely assurance of after-sales service." These words were both an affirmation of the past work and a pointer to the key to success — it is precisely the close coordination and relentless pursuit of excellence in every link that enable us to advance steadily amid market competition. At the same time, the leader also set the direction for the work ahead: "We must keep turning our advantages into results and seize every market opportunity."
2. Deep Review, Filling the Gaps
At the meeting, the sales staff each delivered a detailed report on their half-year work:
On site, the team focused on an in-depth analysis of the current market situation, sharing regional characteristics and breaking down response strategies, demonstrating Xinke's distinctive hard-core advantages. With diversified channels and "accelerated" customer development — from remote online outreach to face-to-face cultivation on the ground — Xinke has woven a dense market network through multiple sales channels, precisely covering all types of customer groups and completing customer development more efficiently. The after-sales team provides full-region coverage, and its distinctive services strike directly at customer pain points, strengthening customer loyalty, activating market vitality and continuously expanding the customer base. In the international market, product categories are breaking into a "new track": Xinke is solving its over-reliance on a single category with product diversification, building multi-dimensional competitive barriers with a richer product matrix, and, from deepening existing markets to tackling high-potential regions, it keeps driving the expansion of global market demand.
3. Moving Forward Together, Tackling the Second Half
At the meeting, the head of the Sales Department, company management and business staff engaged in in-depth exchanges, discussing and planning around market policies, after-sales service, product portfolio, staffing and organization, and other topics.
At the meeting, General Manager Fang pointed out: "Sales work in the future will no longer be a lone battle fought by a few 'vanguard fighters'; instead, we must forge a tightly collaborative 'team firepower network' — everyone is an important node in the network, each performing their own duties while being able to act in rapid coordination, and with collective professionalism and tacit understanding we will tear open gaps in the market, hold our ground and open up new territory. We must keep the acuity of individual fighters while strengthening the efficiency of team collaboration — from information sharing to resource complementarity, from jointly shaping strategy to resonating in action — so that every hard battle becomes an opportunity for the team's capabilities to level up."
Facing the new market conditions and challenges, Xinke Medical will always adhere to the philosophy of "more professional, more efficient," staying close to industry trends, guided by customer needs and driven by technological innovation — forging a more competitive product matrix through iteration and refining a warmer service system through deep cultivation.
This midsummer gathering was not only a sorting-out of the past, but also a rallying oath for the future. The three fronts are fully geared up — with firmer confidence and a clearer direction, they are sprinting with all their might toward the annual goals, keeping the heat of hard work boiling!
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